Dr Hollie Moran, who is based at Adelaide’s Flinders Medical Centre, reviewed content surrounding health promotion of skin care, sun protection and sun damage awareness on TikTok.

Globally, seven of the world’s top 10* “skinfluencers” are medical professionals (plastic surgeons, dermatologists, etc.). Collectively, they have 44.8 million followers, with skin health videos** viewed an astounding 434 billion times in the past three years.

With two in three Australians to be diagnosed with some form of skin cancer before they turn 70 years-of-age, Dr Moran said TikTok has emerged as a powerful tool for the prevention of skin cancer.

“Melanoma is the most common cancer affecting Australians between 15 and 29 years-of-age and promotion of primary prevention is essential to reducing the incidence of skin cancer,” Dr Moran said.

“TikTok “skinfluencers” are leading the movement and promoting sunsafe behaviours and educating people about the warning signs of sun damage on social media.

“The app can be deployed as a powerful tool for health promotion and primary prevention of skin cancer by raising awareness of sun protection and skin surveillance. 

“TikTok has the potential to bring about generational change in the incidence of skin cancer rates in Australia, significantly reducing hospital admissions and skin cancer related deaths.”

Dr Moran’s research will be unveiled at the Royal Australasian College of Surgeons’ Annual Scientific Congress in Ōtautahi Christchurch, Aotearoa New Zealand (6-10 May).

The Congress is the largest multi-disciplinary surgical meeting held in the southern hemisphere and brings together some of the top surgical and medical minds from across Aotearoa New Zealand, Australia and the rest of the world.

For more information about the Royal Australasian College of Surgeons’ Annual Scientific Congress, please visit: https://asc.surgeons.org/


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 Name Handle Followers
Dr Muneeb Shah @dermdoctor 18.2M
Dr Tony Youn @Doctoryoun 8.4M
Hyram Yarbro @hyram 6M
JC Dombrowski @jc.dombrowski 2.9M
Dr Dustin Portela @drdustinportela 2.4M
Skincare Egg Head @yayayayoung 1.7M
Dr Aamna Adel @aamnaade  1.5M
Dr Lindsey Zubritsky @dermguru  1.4M
Dr Daniel Sugai @drspf  1.2M 
Dr Mamina Turegano  @dr.mamina  1.1M


Hashtag Posts
# skincare 18.3M 341B
# skincaretips 2.0M 38B
# sunscreen 1.01M 18B
# skintok 510K 24B
# sunscreenviral 310K 5B
# spf 221K 6B
# spf50 83K 1B
# sunprotection 67K 1B